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A web designer is essentially in a supporting role. He / She is supposed to have sound knowledge of design fundamentals and web production techniques. He / She is involved in the project at every stage, so that he / she understands the whole project cycle.

What does a Web Designer Do?

A web designer performs following functions –

  • Assists in project conceptualization
  • Creates workflows for developers and clients
  • Follows brand identity norms
  • Makes effective use of typography and images
  • Creates digital advertising assets (like banners, rollovers etc.)