Slide 1

Hello Everyone, Welcome to Marketing and Promotions presentation. We are going to present initiatives taken for promoting MS-CIT and click courses.

Slide 2

Considering the Silver Jubilee of MKCL in coming years, we are focusing to make our Learning Centers ready for Industrial Revolution 4.0. Our learning centers will act as experience centers for students, to give an experience of new and upcoming technologies. We will also talk about marketing done through print and digital media.

Slide 3

Learning Center will be equipped with smart gadgets that give the experience of Augmented Reality, AI, Virtual Reality, Internet of things, 3D printing etc to the student, when they come for enquiry for MSCIT and click course

Slide 4

A demo of Smart ALC based on iot can be seen here.

Slide 5

Here you can see demo of iot kit at center. Students can experience kit just like we experience gadgets in a showroom

Slide 6

You can see a 3d Printer in action here

Slide 7

Now lets move on to promotion initiatives for mscit and click

Slide 8

On the left, you can see concept of magic cube and actual magic cube for branding on the right

Slide 9

In this slide, you can see various designs for news paper advertisements such as sky bus, pointers, full and half page ads.

Slide 10

We publish this ads in multiple newspapers to reach audience on mass level

Slide 11

Before creating any actual ad, mockups are created to get the idea about the appearance. This is a design for mobile van

Slide 12

Here you can see the actual mobile van promoting mscit

Slide 13

Similar to mobile van, this is the mockup for mscit hoarding

Slide 14

Hoardings are placed on prime spots in towns to attract the attention of maximum people

Slide 16

With the help of flyers, we can reach individuals to promote mscit and click course features. You can see various flyer mockups that are used to target multiple audience categories.

Slide 17

These are the actual printed flyers

Slide 18

In the next few slides, you can see flyer distribution activities at various schools across the state

Slide 22

This is the mockup for ads on news channels.

Slide 23

L band ads on news channels are played during prime time to reach maximum viewers

Slide 24

This is the design for promoting track wise click courses

Slide 25

Click course ads are placed at schools and colleges to reach to maximum students

Slide 27

This is the mockup for Promotion on public transportation.

Slide 28

Here you can see the bus wrapped in mscit and click vinyl. This was all about print media.

Slide 29

In todays world, almost everyone is on their smartphones most of the time. A lot of time is spent on social media by the youth. Marketing on social media is the best way to reach maximum youth audience

Slide 30

We have found that many of our Learning centers create images on their own for social media promotion. some of these are not according to design standards. In this image, you cannot see MS-CIT official logo and also the Logo colors changed. This would not be a right image to use.

Slide 31

Even in this image, you can see it is Distorted in Aspect Ratio, content at top is cropped and Multiple fonts are used. This also is not a right way to design a marketing image

Slide 32

Video ready

Slide 33

Now Lets see a leed generation ad that we do on Instagram. An ad containing information about megatrends is shown using multiple images. Interested users data is captured and shared as lead to respective LLC for counselling. You can see the data capture form here.

Slide 35

These are the leeds that are shared through google sheets.

Slide 36

We also encourage the learning centers to use whatsapp business for leed generation and handling enquiries. We provide training to them for effective use.

Slide 37

So these are the efforts that are taken to promote mscit and click courses.

slide 38

We request all the MKCL staff to connect with MKCL on social media channels. Thank you everyone. Have a great day ahead !