Creating Brand Identity and Logo Design

• In this course, you will learn to:
• Classify various master page functionalities to effectively implement them in document design.
• Describe the process of inserting and arranging objects to create well-composed master pages.
• Identify and organize elements essential for designing inner pages and applying master pages efficiently.
• Summarize the steps involved in creating and applying object styles and paragraph styles to enhance document aesthetics.
• Discuss and explain the use of color modes and the application of colors to achieve desired visual outcomes.
• Compare and report on the effectiveness of different color application methods and tools in graphic design.
• Identify and differentiate between various anchor point adjustments to manipulate paths accurately.
• Demonstrate the ability to use the Pen tool and other path tools to create precise graphic elements.
• Operate table functionalities, modify table designs, and apply styles to enhance data presentation.
• Find and predict outcomes when applying different typesetting techniques and styles to improve readability and visual appeal.
• Examine and categorize different exporting options to determine the best formats for various design needs.
• Estimate and rate the impact of different printing settings and output options on the final printed product.

• Interpret the key principles of graphic design and their relevance to successful document layout and presentation.
• Illustrate complex design concepts through practical application in class projects and assignments.
• Paraphrase technical design terminology and processes to ensure clear understanding and communication within a design team.
• Transform basic design elements into sophisticated graphic compositions that effectively communicate the intended message.
• Defend design choices made during projects by providing reasoned arguments that reflect design principles and client needs.
• Compare and contrast various design methodologies and their outcomes to foster a deeper understanding of graphic design practices.
• Report on the evolution of design trends and predict future shifts in design practice.
• Restate and review design briefs and project requirements to ensure alignment with expected outcomes.
• Rewrite and refine design concepts based on feedback to improve and perfect final outputs.
• Discover innovative design solutions through experimentation with different tools, techniques, and materials.
• Construct detailed project plans that outline steps, resources, and timelines necessary for successful design execution.
• Estimate the resources and time required for various design projects to improve planning and efficiency.
• Identify and resolve design challenges using a systematic approach to problem-solving.
• Build, assemble, and compose design elements to create coherent and impactful graphic messages.
• Experiment with different styles, textures, and effects to develop a unique design voice.
• Make use of advanced design software and tools to enhance creativity and productivity.
• Utilize feedback constructively to evolve design concepts.
• Combine traditional and digital design techniques for innovative outcomes.
• Solve complex design problems with creative and effective solutions.
• Predict how design choices will be perceived by different audiences and adjust strategies accordingly.
• Survey current industry standards and practices to ensure relevance and competitiveness in the market.
• Examine case studies and real-world examples to extract valuable lessons and best practices.
• Differentiate between various design styles and genres to broaden one's design collection.
• Distinguish effective design from merely good design by applying advanced critique techniques.
• Conclude projects with a comprehensive review process that ensures all objectives are met.
• Inspect and verify the technical aspects of design projects, ensuring they meet industry and client specifications.
• Draw meaningful relationships between design theory and practice through reflective learning.
• Argue the case for innovative design approaches in traditional contexts.
• Assess, judge, and rate the effectiveness of design solutions in achieving communication goals.
• Support design decisions with empirical evidence and best practices.
• Recommend strategies for continuous improvement in design practice.
• Arrange, devise, and plan design projects to effectively utilize available resources.
• Prepare, produce, and propose comprehensive design solutions that meet or exceed client expectations.
• Set up and manage workflows to ensure efficient design processes and high-quality outputs.
• Develop, generate, and construct innovative design concepts that push creative boundaries.

The Academic Approach of the course focuses on the “work centric” education i.e. begin with work (and not from a book !), derive knowledge from work and apply that knowledge to make the work more wholesome, useful and delightful. The ultimate objective is to empower the Learner to engage in socially useful and productive work. It aims at leading the learner to his/her rewarding career as well as development of the society.

Learning methodology

• Learners are given an overview of the course and its connection to life and work.
• Learners are then exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Learners are then acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Learners are then acquainted with the architecture of the tool or Tool Map so as to appreciate various parts of the tool, their functions and their inter-relations.
• Learners are then exposed to simple application development methodology by using the tool at the beginner’s level
• Learners then perform the differential skills related to the use of the tool to improve the given ready-made outputs.
• Learners are then engaged in appreciation of real-life case studies developed by the experts.
• Learners are then encouraged to proceed from appreciation to imitation of the experts.
• After imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression.

Evaluation Pattern of KLiC Courses consists of 4 Sections as per below table:

MKCL’s KLiC Certificate will be provided to the learner who will satisfy the below criteria:

1. Learners who have successfully completed above mentioned 3 Sections i.e. Section 1, Section 2 and Section 3
2. Additionally, learner should have completed Section 4 (i.e. Section 4 will comprise of SUPWs i.e. Socially Useful and Productive Work in form of Assignments)
   • Learner has to complete and upload minimum 2 out of 5 Assignments