Designing for Print and Digital Media

• In this course, you will learn to:
• Identify and describe fundamental graphic design principles.
• Demonstrate proficiency in using design software tools like Figma and Adobe XD.
• Operate design components and styles effectively in various projects.
• Explain the importance of collaboration and version control in design workflows.
• Compare and evaluate different design techniques and methodologies.
• Predict and apply emerging design trends in practical projects.
• Discuss and analyze the role and responsibilities of a graphic designer.
• Create comprehensive design projects reflecting learned skills and principles.

• Interpret and illustrate fundamental graphic design principles through practical applications.
• Demonstrate proficiency in utilizing design software tools such as Figma and Adobe XD to create visually appealing designs.
• Operate design components and styles effectively across various projects, showcasing adaptability and flexibility.
• Explain the significance of collaboration and version control in design workflows, advocating for efficient project management.
• Compare and evaluate different design techniques and methodologies, selecting and defending the most suitable approach for specific design challenges.
• Predict and apply emerging design trends in practical projects, showcasing foresight and innovation.
• Discuss and analyze the role and responsibilities of a graphic designer within various contexts, critically examining industry standards and ethical considerations.
• Create comprehensive design projects that incorporate learned skills and principles, effectively applying design theory to real-world scenarios.

The Academic Approach of the course focuses on the “work centric” education i.e. begin with work (and not from a book !), derive knowledge from work and apply that knowledge to make the work more wholesome, useful and delightful. The ultimate objective is to empower the Learner to engage in socially useful and productive work. It aims at leading the learner to his/her rewarding career as well as development of the society.

Learning methodology

• Learners are given an overview of the course and its connection to life and work.
• Learners are then exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Learners are then acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Learners are then acquainted with the architecture of the tool or Tool Map so as to appreciate various parts of the tool, their functions and their inter-relations.
• Learners are then exposed to simple application development methodology by using the tool at the beginner’s level
• Learners then perform the differential skills related to the use of the tool to improve the given ready-made outputs.
• Learners are then engaged in appreciation of real-life case studies developed by the experts.
• Learners are then encouraged to proceed from appreciation to imitation of the experts.
• After imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression.

Evaluation Pattern of KLiC Courses consists of 4 Sections as per below table:

MKCL’s KLiC Certificate will be provided to the learner who will satisfy the below criteria:

1. Learners who have successfully completed above mentioned 3 Sections i.e. Section 1, Section 2 and Section 3
2. Additionally, learner should have completed Section 4 (i.e. Section 4 will comprise of SUPWs i.e. Socially Useful and Productive Work in form of Assignments)
   • Learner has to complete and upload minimum 2 out of 5 Assignments