Fundamentals of Graphic Design

• In this course, you will learn to:
• Identify and summarize key milestones in the historical evolution of graphic design.
• Discuss the significance of graphic design in digital and print media.
• Classify design principles and compare their applications in various contexts.
• Examine case studies to differentiate effective and ineffective use of design principles.
• Describe the fundamentals of typography and categorize different typefaces based on their characteristics.
• Demonstrate the process of typesetting and evaluate its impact on readability and legibility.
• Identify common typesetting mistakes and suggest corrective measures.
• Predict future trends in typography based on current innovations.
• Differentiate between various forms of calligraphy and their appropriate applications.
• Organize shapes and colors to create visually compelling compositions.
• Estimate the psychological impact of colors and apply this knowledge to design projects.
• Reorganize a given design to enhance its composition using advanced techniques and principles.
• Operate key tools in Adobe Illustrator to create, modify, and optimize graphic designs.
• Demonstrate the ability to create typographic designs that communicate effectively.
• Summarize the processes involved in designing graphics, applying filters, and exporting files for different mediums.
• Predict how changes in tool settings can alter the outcome of a design project.
• Report on the execution of a design project from conceptualization to completion, highlighting key decisions and their rationales.

• Interpret and restate key milestones in the historical evolution of graphic design to gain a deeper understanding of the field's progression.
• Illustrate the significance of graphic design in various digital and print media through detailed examples and case studies.
• Compare and contrast different design principles and their applications across multiple contexts to illustrate their versatility and importance.
• Critique case studies to distinguish between effective and ineffective design strategies, thereby enhancing analytical skills in graphic design evaluation.
• Appraise and categorize different typefaces based on their characteristics, demonstrating a nuanced understanding of typography.
• Transform a basic typesetting process into an optimized one by evaluating its impact on readability and legibility, thereby enhancing communication effectiveness.
• Diagnose common typesetting errors and propose corrective measures to improve overall design quality.
• Predict and argue the future trends in typography with justifications based on current innovations and industry insights.
• Differentiate and illustrate various forms of calligraphy, applying them appropriately in diverse design contexts.
• Construct and arrange shapes and colors to create visually compelling compositions that demonstrate advanced design skills.
• Estimate the psychological impact of colors in design and utilize this knowledge to make informed design decisions.
• Modify and reorganize a given design to optimize its composition, employing advanced design techniques and principles.
• Utilize key tools in Adobe Illustrator proficiently to create, modify, and enhance graphic designs, demonstrating technical competency.
• Produce typographic designs that effectively communicate intended messages, showcasing the ability to blend visual art with functionality.
• Review and summarize the comprehensive processes involved in graphic design, from conceptualization to execution, emphasizing the importance of each stage.
• Predict and assess the implications of altering tool settings in Adobe Illustrator, facilitating more controlled and intentional design outcomes.
• Report and defend the execution process of a design project from start to finish, clarifying the rationale behind key decisions and their impact on the final product.

The Academic Approach of the course focuses on the “work centric” education i.e. begin with work (and not from a book !), derive knowledge from work and apply that knowledge to make the work more wholesome, useful and delightful. The ultimate objective is to empower the Learner to engage in socially useful and productive work. It aims at leading the learner to his/her rewarding career as well as development of the society.

Learning methodology

• Learners are given an overview of the course and its connection to life and work.
• Learners are then exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Learners are then acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Learners are then acquainted with the architecture of the tool or Tool Map so as to appreciate various parts of the tool, their functions and their inter-relations.
• Learners are then exposed to simple application development methodology by using the tool at the beginner’s level
• Learners then perform the differential skills related to the use of the tool to improve the given ready-made outputs.
• Learners are then engaged in appreciation of real-life case studies developed by the experts.
• Learners are then encouraged to proceed from appreciation to imitation of the experts.
• After imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression.

Evaluation Pattern of KLiC Courses consists of 4 Sections as per below table:

MKCL’s KLiC Certificate will be provided to the learner who will satisfy the below criteria:

1. Learners who have successfully completed above mentioned 3 Sections i.e. Section 1, Section 2 and Section 3
2. Additionally, learner should have completed Section 4 (i.e. Section 4 will comprise of SUPWs i.e. Socially Useful and Productive Work in form of Assignments)
   • Learner has to complete and upload minimum 2 out of 5 Assignments