Learn structured research methodologies for collecting, analyzing, and presenting data.

Mastering Research Processes
Course Features:
  • Language: English
  • list-box-outline Track: Service Management
  • Duration: 30 hours
  • layers-outline Level: Beginner
  • Learning Mode: Learn at ALC or Learn at Home
  • Jurisdiction: Maharashtra
  • Certificate of Completion

Eligibility
  • Learner should preferably a std. 10th Pass student (Not Compulsory)
  • It is desirable that Learner should have done MS-CIT Course (Not Compulsory)

Introduction

  • Explain the concept of research, its objectives and the criteria of a good research
  • Discuss the research process and the problems encountered during research
  • Compare different methods of research and their advantages and disadvantages
  • Explain the importance of data collection and their techniques
  • Explain the concept of Surveys and the process carried out in it.
  • Explain sampling and the purpose and process of sampling in research
  • Discuss the focus groups and key Things to Consider in the Analysis of Focus Groups
  • Design questionnaire and analyse it for research output
  • Explain the research report writing process and the standard structure to be followed in it
  • Discuss the ethical code of conduct and ethical Framework in research
  • Explain the importance of collaboration and communication with clients, team members, and stakeholders
  • Embrace humanistic, ethical, and moral values in real-life situations
  • Exercise responsibility for the completion of assigned tasks for self and the group work
  • Predict and cater to own learning needs relating to the assigned task/work

What you'll learn ?

  • Elaborate on the notion of research, its goals, and the standards that define effective research.
  • Explore the research methodology and challenges encountered throughout the research endeavour.
  • Examine various research methods, considering their respective merits and drawbacks.
  • Elaborate on the significance of gathering data and the methods employed in the process.
  • Describe the idea of surveys and interpret the procedural steps involved in conducting them.
  • Interpret sampling and explain its purpose and the procedural aspects involved in research.
  • Explore the concept of focus groups and delve into essential considerations for analysing them effectively.
  • Create an effective survey and evaluate it for research findings
  • Describe the process of writing a research report and outline the standard structure that should be adhered to in its composition.
  • Explore the ethical code of conduct and ethical framework within the realm of research.
  • Assess appropriate solutions for the challenges presented, while practicing humanistic, ethical, and moral values in real-life situations
  • Develop project management skills to efficiently plan and execute projects
  • Make judgement and take decision, based on the analysis and evaluation of information and work scenario
  • Predict and cater to own learning needs relating to the assigned task/work by accessing appropriate learning resources

Certification

  • KLiC courses are recognised by Yashwantrao Chavan Maharashtra Open University (YCMOU).
  • MKCL provides certificate to the KLiC learner after his/her successful course completion.
  • Yashwantrao Chavan Maharashtra Open University (YCMOU) provides mark sheet to successfully passed KLiC learners (Jurisdiction: Maharashtra).

Academic Approach

The academic approach of the courses focuses on the “work-centric” education i.e. begin with work (and not from a book!), derive knowledge from work and apply that knowledge to make the work more wholesome, useful and delightful. The ultimate objective is to empower the Learner to engage in socially useful and productive work. It aims at leading the learner to his/her rewarding career as an employee or entrepreneur as well as development of the community to which s/he belongs. Learning methodology:

  • Step -1: Learners are given an overview of the course and its connection to life and work.
  • Step -2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
  • Step -3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
  • Step -4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
  • Step -5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
  • Step -6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
  • Step -7: Learners are engaged in appreciation of real-life case studies developed by the experts.
  • Step -8: Learners are encouraged to proceed from appreciation to imitation of the experts.
  • Step -9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
  • Step-10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
  • Step-11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
  • Step-12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!

Syllabus

  • Introduction to Research
  • Research as a Scientific Method
  • Objectives of Research
  • Criteria of Good Research
  • Significance of Research
  • Research Process
  • Formulating the research problem
  • Extensive literature survey
  • Development of a working hypothesis / Preparing the research design
  • Determining sample design
  • Preparing the research design
  • Execution of the project
  • Analysis of data
  • Hypothesis-testing
  • Generalization and interpretation / Preparation of the report or thesis
  • Problems Encountered by Researchers in India
  • Introduction to Primary and Secondary Research
  • Definition of Research
  • Purposes of Research
  • Primary Research Vs Secondary Research
  • Primary Market Research Methods
    • Surveys
    • Focus Group
    • Observations
  • Advantages of Primary Research
  • Disadvantages of Primary Research
  • Descriptive Research and Analytical Research
  • Descriptive research can be conducted through 3 distinct methods
  • What is Analytical Research?
  • Quantitative and Qualitative
  • Fundamental Research
  • Conceptual Research
  • Empirical Research
  • Introduction to Data Collection
  • Method of Observation
  • Structured observation
  • Advantages of the interview method
  • Advantages and Disadvantages of telephone interviews
  • What data collecting using Schedules entails
  • Introduction to Data Collection
  • Methods of Data Collection for Primary Data
  • The most important Projective Techniques
  • Methods of Data Collection for Secondary Data
  • Best secondary data gathering strategy
  • Key elements of the case study method
  • Introduction to Surveys
  • What is a Survey?
    • What is a Survey?
    • What is a Survey?
  • Sub characteristics of Survey
  • Probability sampling
  • Non - Probability sampling
  • Survey Methodology / Cross-sectional Studies
  • Longitudinal studies
  • Surveys
  • Ways of Surveys Distribution
  • Survey Data Analysis
  • Cross-Tabulation
  • Trend Analysis
  • Conjoint Analysis
  • TURF Analysis
  • Gap Analysis
  • SWOT Analysis
  • Text Analysis
  • Type of Surveys
  • How to Design a Good Survey?
  • Introduction to Sampling
  • Definition of Sampling
  • What is the Purpose of Sampling
  • What is the Purpose of Sampling_1
  • Types of Sampling
    • Probability Sampling Types of Sampling
    • Non Probability Sampling
  • How to determine sample size
  • Sample Size can be determined by a range of constraints
  • Characteristics of a Good Sample Design
  • Goal Orientation
  • Representative Nature of the Sample
  • Proportionality
  • Random Selection
  • Measurability
  • Minimization of Sampling Error
  • Controllable Bias
  • Economic Viability
  • Practicality
  • Provision of Actual Information
  • Steps in Sample Design
  • Defining the target population
  • Specifying the Sampling Frame
  • Specifying the Sampling Unit
  • Selection of the Sampling Method
  • Determination of sample size
  • Specifying the sampling plan
  • Focus Group
  • When to do a Focus Group
  • When not to do a Focus Group
  • Market Research Two Major Modes
    • Survey Research
    • Focus Group
  • Differences Between Survey Research and Focus Group
  • Two Major Considerations in the Preparation of a Focus Group
  • High-quality Focus Group
  • Key Things to Consider in the Analysis of Focus Groups
  • Types of Focus Groups -1
  • Moderating Mini-Groups Within a Group
  • Contrasting Approaches
  • Building Rapport
  • Dueling Moderator Focus Group-1
  • Respondent Moderator Focus Group
  • Remote Focus Group
  • Introduction to Questionnaire design and administration
  • Good Questionnaire Qualities
  • Questionnaires vs. Surveys
  • Seven Principles to Designing a Questionnaire
  • Keep 5 Persons in Mind
  • 5 Sections of Questionnaire
  • 10 Point Checklist
  • Keep 12 Things in Mind for Formulating a Final Question
  • The Key Terms
  • Introduction to Questionnaire design and administration
  • Matching the questionnaire to the objective
  • Attitudinal Questions
  • Classification Questions
  • How to perceive the end objective of questions
  • The open response-option questions
  • The flow of the questionnaire
  • Introduction to Research Report Writing
  • What is a Research Report?
  • Importance of a Research Report
    • Knowledge Transfer
    • Identification of Knowledge Gaps
    • The Understanding of Market Needs and Peculiarities
    • The Presentation of Precise and Concise Information
    • Time-efficiency and Practicality
  • Types of Research Reports
  • Qualitative Research Report
  • Quantitative Research Report
  • Technical Research Report
  • The popular research report
  • What it takes to write a research report
  • Standard Structure
  • Title
  • Table of Contents
  • Abstract
  • Introduction
  • Literature Review
  • Account of Investigation
  • Research Methodology
  • Data Analysis
  • Findings
  • Discussion
  • 4 Main Factors Based on Ethical Framework
  • An Ethical Conundrum - 1
  • What is Research
  • Five Stages of Research
  • Code of Conduct
  • Code of Ethics
  • Difference between Code of Ethics and Code of Conduct
  • Research Ethics
  • Types of Research ethics
  • Ethics codes
    • Honesty and Integrity
    • Objectivity
    • Carefulness
    • Openness
    • Respect for Intellectual Property
    • Confidentiality
    • Responsible publication
    • Legality
    • Human Subjects Protection
  • Ethical Dilemmas
  • Research Design
  • Skill Level of Researcher
  • Allocation of Credit
  • Authorship / Mentorship / Conflict of Interest
  • Informed Consent / Misconduct / Participant Recruitment
  • Researcher - Participant Relationship / Reproducibility Issues / Protocol Deviation
  • Understanding of the Whole Consumer & Market Intelligence
  • Understanding of the Adjacent Markets
  • Smart Surveys
  • Metric Quality while Conducting the Research
  • Discovering and Redefining Customer Experiences or CX
  • Customer Loyalty
  • Methods And design
  • Beauty Segment
  • Formal Case Studies
  • Case Study QSR
  • Case Study - Automobile parts manufacturer
  • Hallmark & exclusive Members community
  • Case study L'oreal

Evaluation Pattern

Evaluation Pattern of KLiC Courses consists of 4 Sections as per below table:

Section No. Section Name Total Marks Minimum Passing Marks
1 Learning Progression 25 10
2 Internal Assessment 25 10
3 Final Online Examination 50 20
Total 100 40
4 SUPWs (Socially Useful and Productive Work in form of Assignments) 5 Assignments 2 Assignments to be Completed & Uploaded
YCMOU Mark Sheet

Printed Mark Sheet will be issued by YCMOU on successful completion of Section 1, Section 2 and Section 3 and will be delivered to the learner by MKCL.
YCMOU Mark Sheet will be available only for Maharashtra jurisdiction learners

MKCL's KLiC Certificate

The certificate will be provided to the learner who will satisfy the below criteria:

  1. Learners who have successfully completed above mentioned 3 Sections i.e. Section 1, Section 2 and Section 3
  2. Additionally, learner should have completed Section 4 (i.e. Section 4 will comprise of SUPWs i.e. Socially Useful and Productive Work in form of Assignments)
    • Learner has to complete and upload minimum 2 out of 5 Assignments

Courses Fee Structure from 01 July, 2025 Onwards

KLiC 30 hour course fee applicable from 01 July, 2025 all over Maharashtra

KLiC Course Duration MFO
(Inclusive of GST)
ALC Share
(Service Charges to be collected by ALC)
30 hours Rs. 300/- Rs. 1,500/-
Important Points:
* Above mentioned fee is applicable for all Modes of KLiC Courses offered at Authorised Learning Center (ALC) and at Satellite Center
* Total fee is including of Course fees, Examination fees and Certification fees
* MKCL reserves the right to modify the Fee anytime without any prior notice