Learn to navigate and optimize major social media platforms for marketing, engagement, and analytics.

Mastering Social Media Platforms and Tools
Course Features:
  • Language: English
  • list-box-outline Track: Service Management
  • Duration: 30 hours
  • layers-outline Level: Advanced
  • Learning Mode: Center
  • Jurisdiction: Maharashtra
  • Certificate of Completion

Eligibility
  • Learner should preferably a std. 10th Pass student (Not Compulsory)
  • It is desirable that Learner should have done MS-CIT Course (Not Compulsory)

Introduction

  • In this course, you will learn to:
  • Define the fundamentals of social media platforms and tools for effective marketing strategies
  • Identify the key components of a social media content calendar and its role in content planning and organization
  • Classify various types of social media posts, including text, photos, and videos, for different platforms
  • Summarize the importance of engaging social media content and its impact on audience interaction and brand visibility
  • Differentiate between different social media platforms and their unique features for marketing purposes
  • Report on the advantages and disadvantages of using specific social media tools, such as Canva and ChatGPT, for content creation
  • Classify different types of Facebook marketing techniques, including organic posts, boosted posts, and targeted ads
  • Diagnose common issues in social media marketing campaigns, such as low engagement or negative feedback
  • Operate Facebook Ads Manager and Power Editor tools proficiently to create and manage advertising campaigns
  • Find and predict trends in social media marketing, such as the rise of video content or influencer collaborations
  • Compare the effectiveness of different social media analytics tools for tracking audience engagement and campaign performance
  • Examine the role of storytelling and visual content in Instagram marketing strategies for enhanced brand storytelling
  • Differentiate between organic and paid marketing techniques on LinkedIn and evaluate their respective benefits and limitations
  • Arrange social media marketing strategies based on their alignment with business goals and target audience demographics
  • Organize a comprehensive cross-platform content strategy tailored to specific audience demographics and platform requirements
  • Explain the legal and ethical considerations related to privacy, security, and accessibility in social media marketing practices.

What you'll learn ?

  • At the end of this course, learners will be able to:
  • Interpret the role of social media content calendars and their importance in strategic content planning and scheduling.
  • Illustrate proficiency in creating visually appealing social media posts using ChatGPT and Canva to enhance engagement and reach.
  • Paraphrase the key elements of effective Facebook marketing strategies, including Messenger Kids, Gaming, and Marketplace listings.
  • Estimate the impact of different types of social media advertising campaigns on audience engagement and conversion rates.
  • Defend the ethical considerations and legal implications of social media marketing practices, including copyrights and fair use.
  • Compare the effectiveness of organic versus paid marketing tactics across various social media platforms, such as Facebook, Instagram, and Twitter.
  • Review the process of analyzing social media analytics and insights to inform marketing strategies and optimize performance.
  • Rewrite social media marketing strategies to incorporate best practices for maximizing reach, engagement, and conversion.
  • Construct comprehensive LinkedIn marketing strategies to leverage the platform for professional networking and business growth.
  • Estimate the effectiveness of influencer marketing campaigns and micro-influencer collaborations in reaching target audiences and driving conversions.
  • Appraise the benefits and challenges of social commerce and shoppable posts in driving sales and enhancing user experience.
  • Combine various social media optimization techniques for different devices to ensure consistent and engaging user experiences across platforms.
  • Solve technical challenges related to podcast production, distribution, and promotion to maximize reach and audience engagement.
  • Estimate the impact of cross-platform content strategies on audience reach and engagement across various social media platforms
  • Solve challenges related to managing multiple social media accounts for brands
  • Develop efficient workflow strategies and account management techniques

Certification

  • KLiC courses are recognised by Yashwantrao Chavan Maharashtra Open University (YCMOU).
  • MKCL provides certificate to the KLiC learner after his/her successful course completion.
  • Yashwantrao Chavan Maharashtra Open University (YCMOU) provides mark sheet to successfully passed KLiC learners (Jurisdiction: Maharashtra).

Academic Approach

The academic approach of the courses focuses on the “work-centric” education i.e. begin with work (and not from a book!), derive knowledge from work and apply that knowledge to make the work more wholesome, useful and delightful. The ultimate objective is to empower the Learner to engage in socially useful and productive work. It aims at leading the learner to his/her rewarding career as an employee or entrepreneur as well as development of the community to which s/he belongs. Learning methodology:

  • Step -1: Learners are given an overview of the course and its connection to life and work.
  • Step -2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
  • Step -3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
  • Step -4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
  • Step -5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
  • Step -6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
  • Step -7: Learners are engaged in appreciation of real-life case studies developed by the experts.
  • Step -8: Learners are encouraged to proceed from appreciation to imitation of the experts.
  • Step -9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
  • Step-10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
  • Step-11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
  • Step-12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!

Syllabus

  • Adding text in the calendar
  • Add icons in the calendar
  • Creating posts, and photos on Instagram, Facebook, Tumblr, Pinterest
  • Creating engaging posts on social media
  • Finding photos online
  • Editing a photo
  • Creating quotes with photos
  • Messenger Kids
  • Gaming
  • Facebook Marketplace Listing
  • Facebook Marketing Tools
  • Examples of Facebook Marketing
  • Expands Broadcast Channels to Facebook and Messenger
  • Facebook Marketing and Boost Post (Facebook Marketing and Post Boost)
  • What is Facebook?
  • What is Facebook Marketing?
  • What is a Boost Post?
  • How to Boost a Post?
  • How to Create a Facebook Page?
  • How to increase followers on Facebook Page?
  • Use of Facebook Groups for Promotion (Groups)
  • What is Facebook Marketplace?
  • Facebook Stories
  • Facebook Messenger
  • Facebook Live
  • Facebook Reels
  • Advantages, and Disadvantages of Facebook Marketing
  • Facebook Advertising and Campaigns (Facebook Advertising and Promotion)
  • What are Facebook Ads?
  • How to do Facebook Ads?
  • Why advertise on Facebook?
  • Difference between Post Boost and Facebook Ads
  • Paid Ads and Its types
  • Create Facebook Ads with Ad Manager and Power Editor
  • What exactly is an Ad Manager?
  • How to create ads post
  • Importance and use of Ad Manager
  • How to find Ad Manager
  • What is Power Editor?
  • How to find Power Editor?
  • Advantage of Using Power Editor
  • Difference between Ad Manager and Power Editor
  • Who Should Use Facebook Advertising?
  • Google Ads Vs Facebook Ads
  • Manager Dashboard
  • Ads Manager Mobile
  • Ad Creatives
  • Lookalike Audiences
  • Ad Copy
  • Ad Targeting Options
  • Image Ad Account Overview
  • Facebook Shop and Marketplace
  • What is Facebook Shop?
  • Use and usefulness of Facebook Shop
  • What is Facebook Marketplace?
  • How to use Facebook Marketplace?
  • How to make a Marketplace?
  • Difference between Facebook Shop and Marketplace
  • Facebook Insights and Analytics (Facebook Insights and Analytics)
  • What are Facebook Insights?
  • Use of Facebook Insights
  • Meta business Tool
  • Instagram Marketing
  • What is Instagram?
  • What is Instagram Marketing?
  • How to do Instagram Marketing?
  • Instagram Live
  • Like, Comment and Reply on Instagram
  • Instagram and Insights for Business
  • Importance of Instagram Insights
  • What are Instagram Insights?
  • Advertising on Instagram (Paid)
  • Instagram Reels
  • Instagram Stories
  • Use of hashtags (#)
  • Get followers on Instagram
  • Instagram Poll
  • Professional dashboard
  • Interactive Bio
  • Desktop Publishing
  • Instagram Insights
  • Pinned Comments
  • Instagram Messaging Features
  • Group Chats
  • Audio and Video Calls
  • Saved Replies
  • Reply to Comments
  • Instagram Quiz and Sticker
  • Unsend option on Instagram
  • Vanish Mode
  • What is WhatsApp Marketing?
  • Using WhatsApp for Business
  • WhatsApp Business and its Usage
  • WhatsApp status and its use for business
  • WhatsApp Automation (API)
  • Use of WhatsApp groups for marketing
  • WhatsApp Broadcast
  • Chat Messaging and Link Sharing
  • History of WhatsApp
  • Using WhatsApp Web
  • WhatsApp vs WhatsApp Business
  • Create Ads on WhatsApp
  • Sharing High-Definition images
  • WhatsApp Polls
  • Sharing documents with captions
  • What is Twitter?
  • Creating a Twitter account
  • Increase Twitter followers
  • What is Twitter Marketing?
  • Twitter posts, video photos, hashtags, linking, retweets
  • What is trending?
  • What are Spaces?
  • Create an ad on Twitter?
  • What are Twitter Analytics and 3rd party tools?
  • Benefits of Analytics Use
  • How to view analytics?
  • X/Twitter Notes
  • X -direct message to-100 people
  • X- audio and video calls
  • Personalized You X Ads
  • Twitter Analytics
  • What is LinkedIn?
  • What is LinkedIn Marketing?
  • Importance of LinkedIn Marketing
  • Creating a LinkedIn profile
  • Growing the LinkedIn Network
  • LinkedIn Marketing: Organic and Paid
  • How to do LinkedIn Marketing
  • What is a LinkedIn Premium Account? its benefits for business
  • Benefits of LinkedIn Marketing
  • LinkedIn Marketing Tools
  • Important of LinkedIn Profile
  • Difference Between LinkedIn and Other Forms of Social Media
  • Auto Captions and High Contrast
  • Standardized Accessibility Job Titles
  • Personalized Job Collections
  • LinkedIn Campaign Manager
  • Using Hashtag
  • LinkedIn Product pages
  • Showcase pages
  • Company pages
  • Post Scheduling
  • LinkedIn Analytics
  • Utilize LinkedIn articles and long-form content
  • Start a LinkedIn newsletter
  • Target the right audience with paid campaigns
  • Track Your Success on LinkedIn
  • LinkedIn Ads (learning, Talent, post a Job, Find New Client, Groups, Services Marketplace)
  • What is Quora?
  • how to create a Quora profile
  • How to use Quora for marketing?
  • Advantages of Quora Marketing
  • How to Find Your Audience on Quora
  • How Important Is it to Have a Quora Account?
  • How Does Quora Differ from Other Social Media Platforms?
  • What Are the Different Ways to Promote on the Quora Platform?
  • Tips for using Quora
  • Create a Quora Marketing Strategy
  • Answer Quora Questions
  • Best Practices for Quora Marketing
  • Tools for Quora Marketing
  • Intro
  • What is YouTube marketing
  • How to connect to YouTube?
  • Creating a YouTube Channel
  • How to upload a video to YouTube using a web browser
  • Increasing views and subscribers
  • YouTube Ads
  • YouTube Marketing tools
  • YouTube Analytics
  • YouTube Shorts
  • What Is YouTube Premium?
  • What Is YouTube Studio? Uses of Studio
  • YouTube Seo
  • Call-to-action
  • YouTube Ads
  • Benefits of YouTube Video Marketing
  • Live Streaming, Go Live
  • Types of YouTube Ads
  • How to Attract More Subscribers?
  • Engage With Your Audience
  • Add Subtitles and Closed Captions to Your Videos
  • What is Pinterest?
  • Types of Pinterest Accounts (Personal, Business)
  • What is pin, pinners?
  • What is a board?
  • How to Increase Pinterest Views
  • How is marketing done on Pinterest?
  • Importance of Pinterest Marketing?
  • How to use Pinterest for business growth
  • Pinterest Analytics
  • Pinterest for Creators
  • Pinterest for Small Businesses
  • Why is Pinterest marketing valuable?
  • Organically grow Pinterest followers
  • Pinterest Marketing Strategy
  • Pinterest Marketing Tools
  • Add hashtags to Pinterest images
  • Identifying and Partnering with Micro-Influencers
  • Engagement Metrics for Micro-Influencer Campaigns
  • Budgeting and ROI for Micro-Influencer Collaborations
  • Content Co-Creation with Micro-Influencers
  • Legal Considerations and Contracts
  • Micro-Influencer Trends in Different Industries
  • Case Studies of Successful Micro-Influencer Campaigns
  • Measuring Brand Awareness and Conversion Rates
  • Building Long-term Relationships with Influencers
  • Niche Targeting Strategies
  • Ethical Practices in Influencer Marketing
  • Integrating Micro-Influencers into Larger Campaigns
  • Understanding Social Commerce in the Digital Age
  • Creating Effective Shoppable Posts
  • Integrating E-commerce with Social Media Platforms
  • Best Practices for Social Commerce
  • Leveraging User-Generated Content in Social Commerce
  • Analyzing the Performance of Shoppable Posts
  • Social Commerce Trends and Consumer Behavior
  • Mobile Optimization for Social Commerce
  • Influencer Partnerships in Social Commerce
  • Securing Transactions and Customer Trust in Social Commerce
  • Case Studies of Successful Social Commerce Strategies
  • Future Directions in Social Commerce
  • Designing Content for Mobile-First Experience
  • Responsive Design for Social Media Content
  • Optimizing Visual Content for Different Screen Sizes
  • Content Adaptation for Various Operating Systems
  • User Experience Considerations Across Devices
  • Analyzing Device Usage Data for Targeted Content
  • Creating Platform-Specific Content Variations
  • Testing and Quality Assurance Across Devices
  • Accessibility in Multi-Device Content Creation
  • Video Content Optimization for Different Devices
  • Challenges in Cross-Device Content Strategy
  • Emerging Technologies in Multi-Device Content Creation
  • Leveraging Podcasts in Social Media Marketing
  • Developing Engaging Podcast Content for Social Media
  • Integrating Podcasts with Other Social Media Strategies
  • Best Practices for Podcast Promotion on Social Media
  • Measuring the Impact of Podcasts on Social Media Engagement
  • Case Studies: Successful Podcasting Strategies in SMM
  • Monetization Strategies for Podcasts
  • Technical Aspects of Podcast Production
  • Building Audience for Podcasts through Social Media
  • Challenges in Podcasting and Social Media Integration
  • Emerging Trends in Podcasting as a Marketing Tool
  • Collaborative Opportunities in Podcasting and Social Media
  • Implementing Geo-Targeting in Social Media Strategy
  • Developing Localized Content for Different Regions
  • Leveraging Location-Based Data for Targeted Campaigns
  • Case Studies in Successful Geo-Targeting Campaigns
  • Cultural Sensitivity and Localization in Social Media
  • Tools for Managing Geo-Targeted Social Media Campaigns
  • Challenges in Localized Social Media Marketing
  • Integrating Geo-Targeting with Broader Marketing Strategies
  • Legal and Ethical Considerations in Geo-Targeting
  • Measuring the Effectiveness of Localized Campaigns
  • Emerging Technologies in Geo-Targeting and Localization
  • Global vs. Local: Balancing Strategies in Social Media
  • Designing Effective Polls and Surveys for Social Media
  • Engaging Audiences with Interactive Content
  • Analyzing Data from Social Media Polls and Surveys
  • Integrating Polls and Surveys into Marketing Strategy
  • Case Studies of Successful Interactive Content
  • Leveraging Polls and Surveys for Product Feedback
  • Ethical Considerations in Conducting Social Media Surveys
  • Real-Time Audience Feedback through Interactive Tools
  • Challenges in Creating Engaging Polls and Surveys
  • Tools and Technologies for Interactive Content Creation
  • Future of Interactive Content in Social Media Marketing
  • Best Practices for Audience Engagement through Polls and Surveys
  • Understanding Platform-Specific Content Requirements
  • Content Repurposing Across Platforms
  • Analyzing Audience Demographics for Each Platform
  • Developing a Cross-Platform Posting Schedule
  • Metrics to Measure Cross-Platform Success
  • Tailoring Messaging and Tone for Different Platforms
  • Content Optimization for Mobile vs Desktop
  • Leveraging Video Content Across Platforms
  • Integrating User-Generated Content
  • Cross-Promotion Strategies Across Platforms
  • Evaluating and Adapting Strategies Based on Performance Analytics
  • Case Studies of Successful Cross-Platform Campaigns
  • Navigating Privacy Laws in Social Media Marketing
  • Securing Customer Data on Social Platforms
  • Case Studies in Privacy and Security in SMM
  • Best Practices for Data Protection in SMM
  • User Privacy and Brand Trust
  • Challenges in Maintaining Privacy and Security
  • Social Media Marketing in the Age of Data Breaches
  • Ethical Marketing in the Context of Privacy Concerns
  • Technological Solutions for Security in Social Media
  • Balancing Personalization and Privacy
  • Global Privacy Regulations and Their Impact
  • Educating Teams and Users on Privacy and Security

Evaluation Pattern

Evaluation Pattern of KLiC Courses consists of 4 Sections as per below table:

Section No. Section Name Total Marks Minimum Passing Marks
1 Learning Progression 25 10
2 Internal Assessment 25 10
3 Final Online Examination 50 20
Total 100 40
4 SUPWs (Socially Useful and Productive Work in form of Assignments) 5 Assignments 2 Assignments to be Completed & Uploaded
YCMOU Mark Sheet

Printed Mark Sheet will be issued by YCMOU on successful completion of Section 1, Section 2 and Section 3 and will be delivered to the learner by MKCL.
YCMOU Mark Sheet will be available only for Maharashtra jurisdiction learners

MKCL's KLiC Certificate

The certificate will be provided to the learner who will satisfy the below criteria:

  1. Learners who have successfully completed above mentioned 3 Sections i.e. Section 1, Section 2 and Section 3
  2. Additionally, learner should have completed Section 4 (i.e. Section 4 will comprise of SUPWs i.e. Socially Useful and Productive Work in form of Assignments)
    • Learner has to complete and upload minimum 2 out of 5 Assignments

Courses Fee Structure from 01 July, 2025 Onwards

KLiC 30 hour course fee applicable from 01 July, 2025 all over Maharashtra

KLiC Course Duration MFO
(Inclusive of GST)
ALC Share
(Service Charges to be collected by ALC)
30 hours Rs. 300/- Rs. 1,500/-
Important Points:
* Above mentioned fee is applicable for all Modes of KLiC Courses offered at Authorised Learning Center (ALC) and at Satellite Center
* Total fee is including of Course fees, Examination fees and Certification fees
* MKCL reserves the right to modify the Fee anytime without any prior notice