Understand the structures, strategies, and challenges of running and managing retail businesses.

Retail Business Dynamics
Course Features:
  • Language: English
  • Duration: 30 hours (1 month)
  • Learning Mode: Center
  • Jurisdiction: Maharashtra
  • Certificate of Completion

Eligibility
  • Learner should preferably a std. 10th Pass student (Not Compulsory)
  • It is desirable that Learner should have done MS-CIT Course (Not Compulsory)

Introduction

  • Identify Research programs employed to identify customer feedback on product ideation to launch stage.
  • Identify the effective strategies for merchandising and impact they have in retail business.
  • Categorise different store layouts and designs using tools to optimise the store output
  • Organising the manpower required for the retail stores and their performance measurement.
  • Discuss the accounting mythologies required for running the retail store/ business
  • Operations of supply chain management, vendor management and logistics used in retail sector.
  • Identify the strategies required for setting up retail stores and managing them.
  • Find different funding mechanisms ranging from traditional methods to modern methods and governments initiatives to support business owners.
  • Describe Taxes, legal and administrative framework and documentations required which setting up a business.
  • Discuss the methods to set up an online store and different tolls and strategies that help in operations of this store.
  • Explain the importance of collaboration and communication with clients, team members, and stakeholders.
  • Embrace humanistic, ethical, and moral values in real-life situations.
  • Exercise responsibility for the completion of assigned tasks for self and the group work
  • Predict and cater to own learning needs relating to the assigned task/work.

What you'll learn ?

  • Designing of research process from objective formulation to research output and strategies used to complete the research.
  • Assess the impact the of merchandising and its effects on the revenue generation in stores.
  • Designing the store layout using the online tools and create different strategical planogram.
  • Support the retail stores/ brands in strategizing the employee requirements, measuring their performances, and designing compensation programs.
  • Managing the accounting of the retail stores/ brands and the different strategies used optimise the use of funds.
  • Diagnose the process used for managing supply chain, logistics and vendor management in retail stores and utilize them to optimise the resources.
  • Composing business plans, service blueprinting of stores and implementing the business operations.
  • Verify funding methods available to business owners and utilizing government schemes available for budding entrepreneurs.
  • Manage legal and administrative formalities required for starting and running a business in India.
  • Understand the different taxes applied on the business-like Goods and Service Tax and how to file their taxes.
  • Assess appropriate solutions for the challenges presented, while practicing humanistic, ethical, and moral values in real-life situations
  • Develop project management skills to efficiently plan and execute projects.
  • make judgement and take decision, based on the analysis and evaluation of information and work scenario.
  • Predict and cater to own learning needs relating to the assigned task/work by accessing appropriate learning resources.
  • pursue self-paced and self-directed learning.

Certification

  • KLiC courses are recognised by Yashwantrao Chavan Maharashtra Open University (YCMOU).
  • MKCL provides certificate to the KLiC learner after his/her successful course completion.
  • Yashwantrao Chavan Maharashtra Open University (YCMOU) provides mark sheet to successfully passed KLiC learners (Jurisdiction: Maharashtra).

Academic Approach

The academic approach of the courses focuses on the “work-centric” education i.e. begin with work (and not from a book!), derive knowledge from work and apply that knowledge to make the work more wholesome, useful and delightful. The ultimate objective is to empower the Learner to engage in socially useful and productive work. It aims at leading the learner to his/her rewarding career as an employee or entrepreneur as well as development of the community to which s/he belongs. Learning methodology:

  • Step -1: Learners are given an overview of the course and its connection to life and work.
  • Step -2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
  • Step -3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
  • Step -4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
  • Step -5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
  • Step -6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
  • Step -7: Learners are engaged in appreciation of real-life case studies developed by the experts.
  • Step -8: Learners are encouraged to proceed from appreciation to imitation of the experts.
  • Step -9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
  • Step-10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
  • Step-11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
  • Step-12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!

Syllabus

  • Introduction to Managing the Store
  • Orientation and Training Programs
  • Motivating and Managing Store Employees
  • Simply Delicious: Interview
  • Introduction to Human Resources in the Retail Industry
  • Objectives of Human Resource Management
  • Downward performance spiral
  • Introduction: Managing Store Employees
  • Evaluating Store Employees and Providing Feedback
  • Evaluation Errors
  • Compensating and Rewarding Store Employees
  • Compensation Programmes
  • Designing a Compensation Programme
  • Introduction to Accounting Basics
  • Methods of Accounting
  • Financial Accounting Concepts
  • Recording Transactions
  • Financial Journal
  • Accounts Book
  • Final Accounts
  • Introduction to Accounts Analysis
  • Setting the Budget
  • Making and Monitoring MIS Reports
  • Key Business Ratios: Introduction
  • Debt-Equity Ratio
  • Current Ratio
  • Quick Ratio
  • Introduction to Point of Sale
  • Components of a POS System
  • Choosing a Point of Sale System
  • Retail POS System
  • Traditional POS System or Cloud-Based POS System
  • Retail Cash Flow Management
  • Introduction to Vendor Management
  • Vendor Management Process
  • Keeping Vendors Happy
  • Benefits of Good Vendor Relationships
  • Introduction to Supply Chain Management
  • Benefits of Supply Chain Management
  • Strategic Advantage
  • Improved Product Availability
  • Collaboration Between Retailers and Vendors
  • Supply Chain Management: Case Study
  • Introduction to Logistics
  • What is logistics?
  • Distribution Centre
  • Coordinating inbound transportation
  • Receiving and checking of goods
  • Storing and cross-docking
  • Getting merchandise floor-ready
  • Managing outbound (outgoing) transportation
  • Introduction to Managing Inventory
  • Benefits of Inventory Management
  • First in First Out Vs Last in First Out
  • Best Practices for Managing Inventory
  • Managing Inventory Using Google Sheets and Google Forms
  • Introduction to Radio Frequency Identification (RFID)
  • Types of RFID Technology
  • Frequency Types
  • The Benefits of RFID in Retail
  • Impediments to Adoption of RFID
  • Inventory Shrinkage
  • Reducing Inventory Shrinkage
  • Organised and High Tech Theft
  • Detecting and Preventing Shoplifting
  • Reducing Employee Theft
  • Calculating Shrinkage
  • Introduction to Distribution Channels
  • Types of Distribution Channels
  • Product Related Factors
  • Introduction to Understanding the Market
  • Market Analysis : Its Exact Use
  • Different Methods of Market Analysis
  • Conducting Market Analysis
  • Identifying Key Competitors
  • PESTEL Analysis
  • PESTEL Analysis
  • PESTEL Analysis: Coca Cola
  • SWOT Analysis
  • Introduction to Consumer Segmentation
  • Factors and Types of Consumer Segmentation
  • Starting your own Retail Business
  • Are you an Entrepreneur?
  • Developing a Concept
  • Quick Screen
  • Preparing a Business Plan
  • Environmental Analysis
  • Implementation Plan
  • Getting Started
  • Introduction :Which Retail Store to Open
  • Which Retail Store to Open?
  • Opening a Grocery Store
  • Opening a Stationery Store
  • Opening a Mobile Phones and Accessories Store
  • Opening a Cosmetics Store
  • Opening a Medical Store
  • Opening a Garments Store
  • Opening a Fruits Store
  • Introduction to Franchising
  • Advantages and Disadvantages of a Franchise
  • Advantages and Disadvantages of a Start-up
  • Competition from Other Franchise Owners
  • Training and Consistency
  • Challenges and Restrictions of Franchising
  • Introduction to a Business Plan
  • What is a Business Plan
  • Elements of a Business Plan and Writing a Business Plan
  • Defining a Blueprint
  • What is Service Blueprinting?
  • The New Digital Health Mission
  • Case Study: AAA
  • Components of Blueprinting
    • customer Action
    • Onstage contact Employee Action
    • Backstage Employee Contact Actions
    • Support Process
  • Physical Evidence & Line of Interaction
  • Line of Visibility & Internal Interaction
  • Case Study: Oberoi Hotels
  • Examples of Service Blueprinting: Restaurant
  • Examples of Service Blueprinting: Banking
  • Evolution of ATMs
  • Blueprint for Technology delivered self service
  • Service blueprint for the opening and services related to a savings account
  • Case Study: Uber
  • Building a Service Blueprint
  • Identifying the service process to be blueprinted
  • Identifying the customer or Customer segment experiencing the service
  • Mapping the service process from the customer’s point of view
  • Mapping the contact employee actions and/or technology actions
  • Linking contact activities to needed support functions
  • Adding Evidence of Service at Each Customer Action Step
  • Studying the Service Blueprint of McDonald's
  • Introduction to Fundraising
  • Loans - Secured and Unsecured
  • Personal Savings
  • Friends and Family
  • Crowdfunding
  • Business Partnerships
  • Angel Investments
  • Venture Capital
  • Introduction to Government Initiatives
  • MUDRA Offering
  • The Credit Guarantee Scheme (CGS)
  • Government Initiatives for Women
  • Bharatiya Mahila Bank
  • Annapurna Scheme
  • Stree Shakti Package
  • Orient Mahila Vikas Yojana Scheme
  • Dena Shakti Scheme
  • Udyogini Scheme
  • Cent Kalyani Scheme
  • Mahila Udyam Nidhi Scheme
  • Introduction to Legal Steps
  • What is a Business Entity?
  • Business Entity Registration
  • Lease Agreement
  • Licensing
  • Trade License
  • The Shops and Establishments Act
  • Goods and Services Tax
  • Safety and Fire Checks
  • Introduction to Legal Framework & Managing Talent
  • Attracting Talent ( Employment Marketing )
  • Minimum Wages
  • Provident Fund ( PF)
  • Employees' State Insurance Scheme (ESI)
  • Developing Talent
  • Training
  • Working Hours and Conditions
  • Motivation
  • Diversity
  • Introduction to Goods and Service Tax (GST)
  • GST and GST Rates
  • Benefits of GST
  • Input Credit Under GST
  • Impact of GST on the Retail Sector
  • Introduction to Filing Goods and Service (GST)
  • GST Tax Slabs
  • Calculating GST
  • Taking GST Credit
  • Steps to Enrol on the GST Portal
  • Steps to File GST Returns
  • Location, Location, Location
  • Factors Affecting Retail Site Location
  • Economic Condition
  • Competition
  • Strategic Fit
  • No. of Surrounding Stores
  • Economies of Scale from multiple stores
  • Cannibalization
  • Evaluating a Site for a Retail Store
  • Retail Site Location: Case Study
  • Introduction to Retail Locations
  • Unplanned Locations
  • Planned Locations
  • Introduction to Buying Merchandise
  • Buying Merchandise: What to Sell?
  • National Brands
  • Private Labels
  • National Brands vs Private Labels
  • Buying National Brand Merchandise
  • Meeting National Brand Vendors
  • Trade Show
  • Sourcing Private Label Products
  • Developing Private Label Merchandise
  • Introduction to Buying Merchandise II
  • Negotiating with Vendors
  • Tips for Effective Negotiations
  • Negotiation Issues
  • What is a Strategic Relationship?
  • How to Build and Develop Strategic Relationships
  • Introduction to Multi -channel Retailing
  • What is Multi-channel Retailing
  • Different Channels of Retailing
  • Websites
  • Online Ecommerce Stores
  • Market Places
  • Mobile Apps
  • Store Fronts
  • Social Media
  • Why do we need multi-channel retailing?
  • Consistency of Experience
  • Data Integration
  • Pricing
  • Reach
  • Challenges of Multi-Channel Retailing
  • Market fragmentation
  • Inventory and infrastructure
  • Introduction to Retail Pricing
  • Setting Retail Price
  • Pricing Strategies
  • Value
  • Introduction to Pricing Techniques
  • Types of Pricing Techniques
  • Variable Pricing
  • Price Discrimination
  • Perception of Fairness
  • Approaches to Pricing
  • Legal and Ethical Issues for Pricing
  • Introduction to Crafting Brand Positioning
  • Crafting Brand Positioning
  • What is Brand Positioning
  • Choosing a Competitive Frame of Reference
  • Establishing a Brand Positioning
  • Positioning and Branding for Small Businesses
  • Introduction to Implementing a CRM
  • Step 1: Email Integration
  • Step 2: Create Filters
  • Step 3: Import Contacts
  • Step 4: Define your Deal Stages
  • Step 5: Create a Lead Ad
  • Step 6: Website Integration
  • Step 7: Invite your Team
  • Loyalty and It’s Value: A Story
  • Introduction to Customer Loyalty
  • Customer Loyalty Programs & Its Types
  • Benefits of Customer Loyalty Programs
  • Case Study: Big Bazar
  • Introduction to Introduction to Setting Up an Online Store
  • Setting Up an Online Store
  • Using a Shopping Cart
  • Website Development and Hosting
  • Website Security
  • Payment Gateway
  • Online Marketing
  • Introduction to How to Become a Flipkart Seller
  • Flipkart Seller Registration
  • Registration as a Sole Proprietorship
  • Registration as a Private Limited Company
  • Registration as an LLP
  • Tax Registration Requirement
  • Begin Selling on Flipkart
  • Introduction to IKEA
  • History of IKEA
  • 5P’S IKEA
  • What Makes IKEA Different?
  • Introduction to Dmart
  • History of Dmart
  • Strategies Adopted by Dmart
  • 4P’s of Dmart
  • Secrets Behind Dmart’s Success
  • Introduction to Walmart
  • History of Walmart
  • Walmart’s Strategies
  • Every Day Low Prices (EDLP)
  • Investing in Advanced Inventory Technology
  • Supply Chain Management
  • Dealing Directly with Manufacturers
  • Sam Walton’s 10 Rules of Building a Business
  • Case Study: Cotton King

Evaluation Pattern

Evaluation Pattern of KLiC Courses consists of 4 Sections as per below table:

Section No. Section Name Total Marks Minimum Passing Marks
1 Learning Progression 25 10
2 Internal Assessment 25 10
3 Final Online Examination 50 20
Total 100 40
4 SUPWs (Socially Useful and Productive Work in form of Assignments) 5 Assignments 2 Assignments to be Completed & Uploaded
YCMOU Mark Sheet

Printed Mark Sheet will be issued by YCMOU on successful completion of Section 1, Section 2 and Section 3 and will be delivered to the learner by MKCL.
YCMOU Mark Sheet will be available only for Maharashtra jurisdiction learners

MKCL's KLiC Certificate

The certificate will be provided to the learner who will satisfy the below criteria:

  1. Learners who have successfully completed above mentioned 3 Sections i.e. Section 1, Section 2 and Section 3
  2. Additionally, learner should have completed Section 4 (i.e. Section 4 will comprise of SUPWs i.e. Socially Useful and Productive Work in form of Assignments)
    • Learner has to complete and upload minimum 2 out of 5 Assignments

Courses Fee Structure from 01 July, 2025 Onwards

KLiC 30 hour course fee applicable from 01 July, 2025 all over Maharashtra

KLiC Course Duration MFO
(Inclusive of GST)
ALC Share
(Service Charges to be collected by ALC)
30 hours Rs. 300/- Rs. 1,500/-
Important Points:
* Above mentioned fee is applicable for all Modes of KLiC Courses offered at Authorised Learning Center (ALC) and at Satellite Center
* Total fee is including of Course fees, Examination fees and Certification fees
* MKCL reserves the right to modify the Fee anytime without any prior notice