Retail Insights & Sales Mastery

• Develop knowledge of facts, concepts, principles, theories of Retail Sector and Indian Retail sector.
• Discuss and utilize a diverse array of fundamental terminologies which play a pivotal role in shaping and optimizing the operations of retail businesses
• Classify and explore diverse retail business models and ownership structures.
• Critically evaluate organizational structures employed to facilitate efficient operations and ensure effective management of resources.
• Apply the acquired operational, technical, and theoretical knowledge to analyse an array of diverse career opportunities.
• Discuss an array of diverse marketing and promotional activities instrumented to strengthen brand visibility, attract prospective customers, and stimulate sales.
• Identify advanced digital marketing techniques employed by brands to foster meaningful and enduring relationships with customers.
• Examine Leveraging Customer Relationship Management (CRM) tools to enhance Customer Lifetime Value (CLV) through strategic application.
• 4.Compare and choose effective sales concepts and organizational techniques to lead to higher revenue generation.
• Describe customer influence, behaviour in decision making and purchasing patterns of products and services.
• Identify effective segmentation, targeting, and positioning of products based on customers

• Interpret the fundamental concepts, historical evolution, and contemporary outlook of the retail industry, with a specific focus on the Indian retail sector.
• Utilise and review the convergence of retail terminologies with commonplace expressions
• Discover diverse concepts pertaining to retailer types, which are representative of various business ownership models.
• Diagnose distinct organizational structures employed to govern retail operations effectively.
• Assess diverse career opportunities aligning with individuals' qualifications.
• Design professional and visually appealing portfolio on job sites to showcase one's skills and accomplishments effectively
• Diagnose and compare the marketing activities by top brands and access their outcomes.
• Inspecting the digital marketing techniques by brands and customer interactions to foster business growth.
• Rate effectiveness of CRM Tools in increasing the customer base and purchase quantity.
• Compose strategies for selling products and services in retail market
• Discover and diagnose the purchasing patterns of customers with the help of their behaviour and brand impact on them.
• Illustrate the strategies for choosing a customer target for promotion and selling by the brands.

The academic approach of the courses focuses on the “work-centric” education i.e. begin with work (and not from a book!), derive knowledge from work and apply that knowledge to make the work more wholesome, useful and delightful. The ultimate objective is to empower the Learner to engage in socially useful and productive work. It aims at leading the learner to his/her rewarding career as an employee or entrepreneur as well as development of the community to which s/he belongs. Learning methodology:

• Step -1: Learners are given an overview of the course and its connection to life and work.
• Step -2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step -3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step -4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step -5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step -6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step -7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step -8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step -9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step-10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step-11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step-12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!

Evaluation Pattern of KLiC Courses consists of 4 Sections as per below table:

YCMOU Mark Sheet

Printed Mark Sheet will be issued by YCMOU on successful completion of Section 1, Section 2 and Section 3 and will be delivered to the learner by MKCL.
YCMOU Mark Sheet will be available only for Maharashtra jurisdiction learners

MKCL's KLiC Certificate

The certificate will be provided to the learner who will satisfy the below criteria:

1. Learners who have successfully completed above mentioned 3 Sections i.e. Section 1, Section 2 and Section 3
2. Additionally, learner should have completed Section 4 (i.e. Section 4 will comprise of SUPWs i.e. Socially Useful and Productive Work in form of Assignments)
   • Learner has to complete and upload minimum 2 out of 5 Assignments