Service Entrepreneurship and Social Media Marketing

• Describe the economic evolution, development, and growth of service sector in India.
• Identify the prospects of growth and employment in service sector in India.
• Discuss the theories and strategies of pre-industrial and post-industrial service society.
• Classify the roles, characteristics, and technological involvement in 21st century service sector.
• Diagnose the types of service experiences and careers in 21st century.
• Explain the characteristics and processes involved in service sector.
• Classify the difference between Service Industry Processes and Manufacturing/Product-based processes.
• Discuss the different types of industries in service sector of India.
• Diagnose the developing, maintaining and managing the different service process.
• Examine the importance of customer participation and interaction in managing service processes.
• Classify the different techniques used to improve the service processes.
• Examine the upcoming trends and career opportunities in service sector.
• Diagnose the differentiators and challenges faced in service sector.
• Examine the opportunities and strategies in Local and Global entrepreneurship.
• Classify the between International and Domestic Business and its trade aspects.
• Discuss the concepts of sustainable entrepreneurship and its characteristics.
• Describe the leadership characteristics, culture and decision making in corporate entrepreneurship.
• Discuss the process of opportunity evaluation and the competitive advantages of new entry in the market.
• Diagnose the stages of new business, trends, innovation, and methods of generating ideas.
• Examine the features of different support programs of Government to promote entrepreneurship.
• Identify the different strategies personal and business growth as an entrepreneur.
• Discuss the concepts, pros and cons of Franchising, joint ventures, merger, and acquisition.
• Explain the process of developing vision statement of a company and the process to be followed.
• Explain the importance of collaboration and communication with clients, team members, and stakeholders.
• Embrace humanistic, ethical, and moral values in real-life situations.
• Exercise responsibility for the completion of assigned tasks for self and the group work
• Predict and cater to own learning needs relating to the assigned task/work.
• Define the fundamental concepts of digital marketing and its importance in contemporary business strategies
• Identify various types of digital marketing channels, including instant messaging, social media, and email marketing
• Organize the differences between traditional and digital marketing methods to understand their respective advantages and disadvantages
• Summarize the role of SEO in improving website visibility and search engine rankings
• Compare different digital marketing strategies, such as pay-per-click, affiliate marketing, etc.
• Report on the impact of digital marketing on brand awareness and customer engagement in real-world scenarios
• Classify the components of effective social media marketing strategies
• Diagnose common mistakes in social media marketing and propose strategies to avoid or rectify them
• Operate social media management tools and analytics platforms to monitor performance metrics and optimize marketing campaigns
• Find innovative ways to use emerging trends such as short-form videos, live streaming, and visual storytelling in social media marketing
• Predict future trends in digital marketing, including advancements in technology
• Examine the psychological principles underlying user engagement on social media platforms
• Differentiate between ethical and unethical practices in digital marketing and propose ethical guidelines for responsible marketing conduct
• Define the fundamentals of social media platforms and tools for effective marketing strategies
• Identify the key components of a social media content calendar and its role in content planning and organization
• Classify various types of social media posts, including text, photos, and videos, for different platforms
• Summarize the importance of engaging social media content and its impact on audience interaction and brand visibility
• Differentiate between different social media platforms and their unique features for marketing purposes
• Report on the advantages and disadvantages of using specific social media tools, such as Canva and ChatGPT, for content creation
• Classify different types of Facebook marketing techniques, including organic posts, boosted posts, and targeted ads
• Diagnose common issues in social media marketing campaigns, such as low engagement or negative feedback
• Operate Facebook Ads Manager and Power Editor tools proficiently to create and manage advertising campaigns
• Find and predict trends in social media marketing, such as the rise of video content or influencer collaborations
• Compare the effectiveness of different social media analytics tools for tracking audience engagement and campaign performance
• Examine the role of storytelling and visual content in Instagram marketing strategies for enhanced brand storytelling
• Differentiate between organic and paid marketing techniques on LinkedIn and evaluate their respective benefits and limitations
• Arrange social media marketing strategies based on their alignment with business goals and target audience demographics

• Paraphrase the complex and transformative economic evolution, leading to significant development and substantial growth in India.
• Report the intricately interwoven and complex multifaceted outlook of growth and employment in service sector.
• Compare the multifaceted, encompassing diverse socio-economic frameworks and approaches of pre-industrial and post-industrial service society.
• Interpret the complex roles, diverse characteristics, and extensive technological involvement 21st century service sector.
• Illustrate the diverse array of service experiences and careers encompassing a wide range of industries and fields in 21st century.
• Illustrate the various characteristics and diverse process involvement in service sector.
• Compare the nature of offerings and operational procedures of Service Industry Processes and Manufacturing/Product-based processes.
• Review the various industries present in India offering distinct services and contributing to the country's economic growth.
• Interpret the complex task involved in developing, maintaining, and managing various service processes.
• Inspect the crucial role of customer participation and interaction in effectively managing service processes to enhance customer satisfaction, optimize service delivery, and foster long-term loyalty.
• Report the various advanced techniques employed to enhance service processes.
• Review the upcoming trends that present diverse career opportunities in service sector.
• Review the intricately interwoven, presenting a complex landscape of differentiators and challenges in service sector.
• Paraphrase the opportunities and implementing effective strategies in both local and global entrepreneurship for thoughtful consideration and adaptation in business.
• Compare the intricate relationship between International and Domestic Business, along with its trade aspects that adds complexity to the overall economic landscape.
• Report the application of environmentally and socially responsible practices and principles in business operations, emphasizing long-term viability and positive impact on both the entrepreneurial economy and society.
• Interpret the intricate interplay of leadership characteristics, corporate culture, and decision-making processes significantly shape the landscape of corporate entrepreneurship.
• Estimate the intricately evaluating potential prospects and distinctive strengths of assessing opportunities and competitive advantages for new market entry.
• Examine the stages of new business involve integrating emerging trends, fostering innovation, and utilizing diverse methods for generating creative ideas.
• Survey the Government support programs for promoting entrepreneurship encompassing various features aimed at fostering entrepreneurial growth and innovation.
• Interpret the diverse strategies for personal and business growth essential to foster success and advancement as an entrepreneur.
• Diagnose the distinct business strategies of Franchising, joint ventures, mergers, and acquisitions each with its own set of advantages and disadvantages.
• Build the systematic and comprehensive approach to articulate a clear and inspiring company's vision statement.
• Assess appropriate solutions for the challenges presented, while practicing humanistic, ethical, and moral values in real-life situations
• Develop project management skills to efficiently plan and execute projects.
• make judgement and take decision, based on the analysis and evaluation of information and work scenario.
• Predict and cater to own learning needs relating to the assigned task/work by accessing appropriate learning resources.
• pursue self-paced and self-directed learning.
• Interpret the significance of digital marketing in the context of traditional marketing practices
• Illustrate the various types of digital marketing channels and their respective advantages and disadvantages
• Paraphrase the role of search engine optimization (SEO) in improving website visibility and ranking on search engine results pages
• Estimate the impact of content marketing and social media marketing strategies
• Defend the importance of influencer marketing and marketing automation in contemporary digital marketing strategies
• Compare different methods for measuring the effectiveness of email marketing campaigns and mobile marketing initiatives
• Review case studies of successful viral marketing campaigns and analyze their key components for replicable success
• Rewrite outdated social media marketing practices to align with current trends and consumer preferences
• Construct a comprehensive social media marketing strategy
• Estimate the potential ROI of integrating online and offline marketing strategies for brand promotion and customer engagement
• Appraise the ethical considerations and regulatory compliance requirements in digital marketing practices
• Combine psychological insights into user behavior with creative content strategies
• Solve common challenges in social media marketing, such as negative feedback management, over-promotion, etc.
• Interpret the role of social media content calendars and their importance in strategic content planning and scheduling.
• Illustrate proficiency in creating visually appealing social media posts using ChatGPT and Canva to enhance engagement and reach.
• Paraphrase the key elements of effective Facebook marketing strategies, including Messenger Kids, Gaming, and Marketplace listings.
• Estimate the impact of different types of social media advertising campaigns on audience engagement and conversion rates.
• Defend the ethical considerations and legal implications of social media marketing practices, including copyrights and fair use.
• Compare the effectiveness of organic versus paid marketing tactics across various social media platforms, such as Facebook, Instagram, and Twitter.
• Review the process of analyzing social media analytics and insights to inform marketing strategies and optimize performance.
• Rewrite social media marketing strategies to incorporate best practices for maximizing reach, engagement, and conversion.
• Construct comprehensive LinkedIn marketing strategies to leverage the platform for professional networking and business growth.
• Estimate the effectiveness of influencer marketing campaigns and micro-influencer collaborations in reaching target audiences and driving conversions.
• Appraise the benefits and challenges of social commerce and shoppable posts in driving sales and enhancing user experience.
• Combine various social media optimization techniques for different devices to ensure consistent and engaging user experiences across platforms.
• Solve technical challenges related to podcast production, distribution, and promotion to maximize reach and audience engagement.

The academic approach of the courses focuses on the “work-centric” education i.e. begin with work (and not from a book!), derive knowledge from work and apply that knowledge to make the work more wholesome, useful and delightful. The ultimate objective is to empower the Learner to engage in socially useful and productive work. It aims at leading the learner to his/her rewarding career as an employee or entrepreneur as well as development of the community to which s/he belongs. Learning methodology:

• Step -1: Learners are given an overview of the course and its connection to life and work.
• Step -2: Learners are exposed to the specific tool(s) used in the course through the various real-life applications of the tool(s).
• Step -3: Learners are acquainted with the careers and the hierarchy of roles they can perform at workplaces after attaining increasing levels of mastery over the tool(s).
• Step -4: Learners are acquainted with the architecture of the tool or tool map so as to appreciate various parts of the tool, their functions, utility and inter-relations.
• Step -5: Learners are exposed to simple application development methodology by using the tool at the beginner’s level.
• Step -6: Learners perform the differential skills related to the use of the tool to improve the given ready-made industry-standard outputs.
• Step -7: Learners are engaged in appreciation of real-life case studies developed by the experts.
• Step -8: Learners are encouraged to proceed from appreciation to imitation of the experts.
• Step -9: After the imitation experience, they are required to improve the expert’s outputs so that they proceed from mere imitation to emulation.
• Step-10: Emulation is taken a level further from working with differential skills towards the visualization and creation of a complete output according to the requirements provided. (Long Assignments)
• Step-11: Understanding the requirements, communicating one’s own thoughts and presenting are important skills required in facing an interview for securing a work order/job. For instilling these skills, learners are presented with various subject-specific technical as well as HR-oriented questions and encouraged to answer them.
• Step-12: Finally, they develop the integral skills involving optimal methods and best practices to produce useful outputs right from scratch, publish them in their ePortfolio and thereby proceed from emulation to self-expression, from self-expression to self-confidence and from self-confidence to self-reliance and self-esteem!

Evaluation Pattern of KLiC Courses consists of 4 Sections as per below table:

YCMOU Mark Sheet

Printed Mark Sheet will be issued by YCMOU on successful completion of Section 1, Section 2 and Section 3 and will be delivered to the learner by MKCL.
YCMOU Mark Sheet will be available only for Maharashtra jurisdiction learners

MKCL's KLiC Certificate

The certificate will be provided to the learner who will satisfy the below criteria:

1. Learners who have successfully completed above mentioned 3 Sections i.e. Section 1, Section 2 and Section 3
2. Additionally, learner should have completed Section 4 (i.e. Section 4 will comprise of SUPWs i.e. Socially Useful and Productive Work in form of Assignments)
   • Learner has to complete and upload minimum 2 out of 5 Assignments